To gain practical advice for communicating and persuading others: “Made to Stick” offers a range of practical tips and strategies for making your ideas more persuasive and effective.It offers practical advice for how to apply these principles to your own ideas, whether you’re in business, marketing, or any other field. To learn how to make your ideas more effective: “Made to Stick” is a comprehensive and well-researched guide to the factors that make ideas “sticky,” meaning that they are memorable, effective, and easy to understand and communicate.There are several reasons why you might want to read “Made to Stick: Why Some Ideas Survive and Others Die”: It’s a great resource for anyone looking to learn more about how to make their ideas more effective and memorable, whether they’re in business, marketing, or any other field. “Made to Stick PDF Book” is aimed at a general audience and is written in an engaging and accessible style. The authors provide examples of ideas that have used these principles effectively and offer practical advice for how to apply them to your own ideas.

They identify six principles that are common to ideas that are made to stick: simplicity, unexpectedness, concreteness, credibility, emotions, and stories. In this book, the Heath brothers explore the factors that make ideas “sticky,” meaning that they are memorable, effective, and easy to understand and communicate. The book was published in 2007 and has since become a bestseller, with over 1 million copies sold worldwide. Made to Stick PDF Book: Why Some Ideas Survive and Others Die” is a business and self-help book written by Chip Heath and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die Made To Stick PDF Book Details Book Title Made To Stick PDF Book By Chip Heath and Dan Heath.

Made to stick by chip & dan heath